Now, you're all going to think I'm nuts because this is bright freakin' ketchup red. Regardless of sunlight, flash, no flash and shade this color photographs as BRIGHT RED. And it's not! Not in the bottle and not on the nails!
Color sample from the website.
I actually really like how it's not bright red but unfortunately it's nearly impossible for me to capture, so I tried my hand at color correcting it in Photoshop.
This is what I came up with, lol. It's more accurate than any picture I could take. But not exactly what it looks like in actuality. I google image searched the color and all of the swatches I saw looked bright red, too. C'est la vie!